In the world of financial services, banks and Non-Banking Financial Companies (NBFCs) often rely on Direct Sales Associates (DSAs) or Agents to promote and sell their products and services to customers. DSAs play a vital role in expanding the customer base, generating leads, and fostering relationships with potential clients. To ensure ethical practices, compliance with regulations, and maintain the integrity of the financial industry, both banks and NBFCs have implemented a comprehensive DSA Code of Conduct.